Loup is a love letter to the Paris and New York of the 60s. Classics with a hint of modern ease, their designs are made to fit the modern day woman perfectly. They understand how important fit is, and are constantly working to improve what they already do so well. Loup loves being "small, focused and free" to adapt to the needs and wants of their customer. It's a complicated world, but Loup can make choosing clothes simple.