In such a fast-paced world, time-intensive handmade processes can sometimes be overlooked. Enter Ichcha: hoping to preserve the tradition of handcrafting textiles that had been passed down for generations, three women created a company that encourages the world to live consciously. Conscious of the environment, tradition, and the value and quality in handmade goods. Their beautiful products radiate this message; they are hand printed both in New York and India and are inspired by the history that came before them.