Bloom & Give donates 50% of their profits to programs that send girls to school in India where education is the most effective way for a girl to escape the cycle of childhood marriage, pre-teen pregnancy, and abuse. They partner with the grassroots program Educate Girls which targets the entire village community and typically increases enrollment to 90% within months, helping to undo centuries-old and deep-rooted traditional beliefs that stand in the way of girls' education.