While both journeys were great successes in the goal of securing new wholesale business, Betsy & Will also learned that road trips aren't all gas station snacks and driving playlists. They knew their Subaru was on its last legs, but it was still a surprise when it shut down shortly after they left Virginia. The photo above left shows Betsy & Gingham, waiting at a gas station while they sold their car to a man who was intent on fixing it and giving it to his son. Her head thrown back pose speaks so much to the frustration in this moment; they had a strict timeline for the trip, appointments to make, and first impressions to nail. What they didn't have was a lot of extra time or money to find a new car. Luckily, it all worked out and the photo on the right shows the triumphant trio reunited in their new Hyundai Elantra, ready to do the darn thing and finish the trip.
Sure, these trips were taken primarily to grow the business, but I'm sure neither Betsy, Will, nor Gingham knew that these travels would also serve as a sort of road map for (<-- see what I did there) their future employees. I can say that knowing my bosses pounded the pavement in search of shops that made them feel a certain way and small business owners who showed off their respective cities - and sometimes even welcomed them into their homes - taught me a lot about the mission of betsy & iya. It has framed the way I interact with both wholesale and retail customers online, and in our shop. It's reminded me that it's always about more than the money; it's about creating relationships and sharing stories.
Artist: Brooke Weeber
***Song of the Moment: Road Trippin' by Red Hot Chili Peppers***