Creative Women provides a niche for artisans in Ethiopia, Guatemala, and Kenya. The artisans work in women-led small businesses and employ traditional art forms to craft their textiles. Because Creative Women has established long-term, healthy, profitable partnerships with these artisans, the artisans are able to support the health, education, and economic stability of their families. Creative Women is a fair trade certified company, and provides both high quality jobs and high quality products. They firmly believe that conscious consumerism is a powerful way to effect change, a belief that is reflected in every action their company takes.