Signage.

A couple of months back, we got one heck of a kick in the karma (in a good way). We're super lucky to have talented friends (this clearly completely dispels that dirty myth about opposites and attracting) and they came through for us in a BIG way. We'd been needing to amplify our "hey, we're really a shop; come in!" vibe for a bit. I, for one, was a huge proponent of hiring a fleet of sign spinners. "I mean, we have TALENTED friends," I told Betsy. "Just think how well they could spin those signs!" But try as I may, I could not convince Betsy that it was a good idea. For the sake of the marriage, I let her win that one. Back to the drawing board. How could we use our talented friends? I mean REALLY use them. Pyramid scheme? Again, Betsy was obdurate. (yes, I just used the thesaurus, but it's a good one, no?) Door-to-door operation incentivized by prizes for top sales? More intransigence. (see what I did there?) Force them to take leave a catalog in the break rooms of their offices and tell their co-workers it's for their kids' schools? "Will, our friends don't work in offices," Betsy instubjunated. (not really a word). Then it hit us: signs. Our friend Louise (www.louwatson.net) is an art student at PNCA and Brian has a sweet carpentry company (www.vontundra.com). Here's what they came up with: