A couple of months back, we got one heck of a kick in the karma (in a good way).  We're super lucky to have talented friends (this clearly completely dispels that dirty myth about opposites and attracting) and they came through for us in a BIG way. We'd been needing to amplify our "hey, we're really a shop; come in!" vibe for a bit.  I, for one, was a huge proponent of hiring a fleet of sign spinners. "I mean, we have TALENTED friends," I told Betsy.  "Just think how well they could spin those signs!"  But try as I may, I could not convince Betsy that it was a good idea.  For the sake of the marriage, I let her win that one.  Back to the drawing board. How could we use our talented friends?  I mean REALLY use them.  Pyramid scheme?  Again, Betsy was obdurate.  (yes, I just used the thesaurus, but it's a good one, no?)  Door-to-door operation incentivized by prizes for top sales?  More intransigence.  (see what I did there?)  Force them to take leave a catalog in the break rooms of their offices and tell their co-workers it's for their kids' schools?  "Will, our friends don't work in offices," Betsy instubjunated.  (not really a word). Then it hit us: signs.  Our friend Louise (www.louwatson.net) is an art student at PNCA and Brian has a sweet carpentry company (www.vontundra.com).  Here's what they came up with: 

 

betsy & iya sign by von tundra

 

betsy & iya sign by Lou Watson

 

betsy & iya sign by von tundra

 

betsy & iya sign by Lou Watson

 

Pretty sweet, huh?  Yeah, our friends rock. ***Song of the Moment: Got to Get You Into My Life, by The Beatles***