Expansion Update: Pausing Time.

Posted by Anna

So much of this project has been about time. Each passing day brings changes that we’ve been waiting for for a long time. We’ve marked the passing of time in relation to construction progress. Each blog post, I write how I can’t believe it’s already time for another update. Time is flying. It’s almost party time. Ya see what I mean?

Now that construction is nearing completion, over the course of which we wished it to speed by as quickly as possible, we want to pause and capture some of what is going on in this moment that, when we look back in 10, 20, 50+ years, will be so monumental to the betsy & iya story. The crew has built up, busted through, and torn down walls over the past 5 months and we couldn’t let them leave without leaving our mark within the walls.

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Enter, the betsy & iya Time Capsule. The chance to contribute to history is something that doesn’t come around everyday if you’re not an Olympic athlete or Grammy winning musician. This is your opportunity to leave your mark with us, because without each and every one of YOU, there’s no way we’d be in the position to expand. So, we’re asking for your answers to these questions, too. One by one, we’ll pose them to our Facebook & Instagram fans, and we’ll supplement the entries we receive online, in store, and at our party with a few objects of our own (hello, pair of earrings from our FIRST line!), and enclose the final collection at our party on May 9th.

Why these questions? As some of you know, we have a weekly all staff meeting where we gather to projects we’re working on, shop news, and upcoming events. At the end, we go around and each share the answer to one of the questions above. It never fails to be a revealing and uniting experience and I especially love it when goals turn into proud of’s a few weeks later.

Feel free to answer in the comments here on the blog, or on our Facebook or Instagram pages. Extra incentive? Oh, we got that: answering these questions will get you one entry into our raffle to win gift certificates that we’ll give away at the party. We can’t wait to include YOU in this special project!

See you on May 9th (you’re coming to our party, RIIIIIGHT?!?! K, good!).



***Song of the Moment: Time by Pink Floyd because what else??***


Music Moment: Work Tunes.

Posted by Anna

work playlist

There are two universal truths at a job: there’s always work to be done and there’s always going to be distractions. So what gives when you really have to hunker down and get.stuff.done? Music, of course! Sometimes, you just need to tune out what’s going on around you in order to focus. Around here, we call it going into “headphone land,” which is an effective warning to your coworkers that you’ve got your power tunes pumping and you’re about to cross the heck off of to-do list items.

Here’s a sampling of what I like to jam to while in the aforementioned work zone. It’s one part upbeat with a healthy dose of classic rock (side note: is Metallica old enough to call ‘classic rock’?) mixed in. I like variety, but nothing ambient; gotta get these feet tapping (it helps my WPM, I swear).

Put this on and you’ll be on the fast track to a promotion in no time. Let me know what you think in the comments & feel free to leave your favorite work tunes, too!

Now, get back to work!



***Song of the Moment: 9 to 5 by Dolly Parton***

Outfit of the Day: Casual Crowns.

Posted by Barrie

I’ve only recently discovered the awesomeness of braid crowns. I was totally inspired by Betsy when she rocked her crown and I needed to figure out a different hair style other than my usual top knot. With an up-do that lends itself to my Game Of Thrones addiction, I didn’t want to overdo the outfit so I went with something casual but still chic. *Insert theme song as you scroll through*

betsy and iya_casual crowns

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Top from J.Jill

Jeans by Gap

Shoes by Old Navy

Silver cuff from a flea market

Fremont cuff by betsy & iya

Sandstorm necklace by betsy & iya

Rings from betsy & iya



***Song of the moment: Sympathique by Pink Martini***

Inspired by: TED TALKS “What’s It Like To Hear Color?” By Neil Harbisson.

Posted by Barrie

I wanted to save this TED Talk for our next staff meeting but I couldn’t wait! It is absolutely awe inspiring. I don’t want to give away too much, but the speaker, Neil Harbisson, was born without the ability to see color–now before you drop your jaw and say “What?!” it’s called Achromatopsia–and with some ultimate cyborg action Harbisson now lives with a camera attached to his head that sees color and transmits it to his brain through sound waves. Long story short: Harbisson hears color.

I found this talk through the TED Talk Radio Hour: “Extrasensory“ episode. I really suggest listening to this talk as well as the watching the video, they both have nuances that tantalize the eyes & ears.



Did you watch it? Wasn’t it amazing?!?! Harbisson has accomplished something that humans didn’t even realize could be accomplished because it’s never crossed our minds. One of my favorite parts about his talk is when he says, “knowledge comes from our senses,” and it’s so true! We don’t realize how our senses have cultivated our lives and the way we perceive things and learn. And what if we went further than hearing color? What if we started to taste music, or smell through touch? So many possibilities! Just mind boggling. Any other words I try to write won’t do this talk justice, so if you haven’t watched it yet please do. :)



***Song of the moment: Sound & Vision covered by The Sound and Cake***