The key to being successful at work: LOOK THIS GOOD.
WORK STYLE: I’ve documented our trademark Closet Collisions on the blog before, and as they continued to happen spontaneously, we decided to stage an epic – and I don’t throw that word around – all staff dress alike day. These occasions certainly predate my time at betsy & iya (hello, Hot Fridays & Hot Fridays 2.0!), but I am glad to be bringing them BACK.
For our first venture, we decided to show off ways to dress for work while still looking cool, AKA nailing “business casual” like it’s our job, AT our job. The best part? You don’t have to invest in a whole new wardrobe; the only thing needed to take most outfits from weekend to weekday is a trusty blazer-type jacket. Even though we are lucky to work in a pretty causal environment as far as dress codes go, every once in a while it’s nice to up the snazz factor.
What betsy & iya photo shoot would be complete without an outtake? (answer: not one. Ever.)
And might I just close this post waxing poetic about how darn attractive of a staff Betsy & Will have put together? Look at those mugs!
Any thoughts about what we should wear for our next planned closet collision?
Our Production Manager Amory didn’t set out to make jewelry when she arrived in Portland in 2011. Thinking our beloved Stumptown would be a brief stop before leaving the city to work a wine harvest, Portland charmed Amory and she’s been here ever since. I know I speak for the whole betsy & iya family when I say that I’m so happy life threw a curveball in Amory’s plan and she ended up here with us!
Amory’s knowledge of all things betsy & iya jewelry is definitely impressive, but what gets me every time about her is the way she efficiently communicates her expertise, a skill that makes her an excellent manager. She’s clear, concise and as Forrest Gump said of his mama “she always has a way of putting things so I can understand them.” Before I started working here, I had a limited understanding of jewelry making and a whole lot of passion for the end result; because of Amory – seeing her work, watching her ensure that orders are correct, hearing her give direction to her team – both of those things have shot through the roof.
Even though social media isn’t her forte (I have taught her the importance of a hashtag, don’t worry), she goes out of her way to make sure I can get my job done documenting the ins & outs of maker life. There have been multiple times where we’ve worked together to make sure I have the exact shot or footage that I need, even if it takes more time away from her own to-do list.
Let’s get to know more about the woman who keeps the show running!
Name: Amory Cervarich
Hometown: Norfolk, VA
Star Sign: Gemini
I’ve been making jewelry for: 3 years for betsy & iya, although I was an avid beader and hemp braider back in the day…
Behold Amory’s “soldering chain face”
Before I was a Maker at b&i I was: A bartending, snowboard instructing, wine cellar hand.
Describe your path to becoming a maker in an ice cream flavor & why: A Rhone-Stumptown Blend: dark chocolate base with a touch of espresso and Rhone varietal notes, garnished with caramelized quinoa-encrusted kale ribbons. When I first moved to Portland, I thought I’d be stopping by for a few months before working a wine harvest in the Williamette. Winemaking has been replaced by jewelry making, and I’m loving Portland!
Favorite b&i Piece to Make: The Sonora Ring. I love the meticulous precision this piece demands. (check out a video of Amory making Sonora Rings on our Instagram page as part of our #makerMonday series!)
Items of jewelry you make most often: Bridge Cuffs and rings. Anything that requires fire and Thor, my fave hammer. (which leads us nicely to our next question…)
What is your favorite tool to work with: Thor. This hammer slays it: two different heads for two different purposes. We get along well.
Amory in action: excitement over the new coffee maker, gazing longingly at a fresh oxygen tank , humoring the group by letting them help her haul wood when she could really lift it all herself.
Do you listen to music while you make? If so, what are some of your fave jams? My current jam is podcast material. Right now I’m loving All Songs Considered, and eagerly awaiting more RadioLab episodes.
Being a maker has taught me: to let go of the OCD, just a little bit.
But goshdarnit, may you never, ever let go of your willingness to jump around in a bright outfit for the sake of a GIF. #neverchange
So much of this project has been about time. Each passing day brings changes that we’ve been waiting for for a long time. We’ve marked the passing of time in relation to construction progress. Each blog post, I write how I can’t believe it’s already time for another update. Time is flying. It’s almost party time. Ya see what I mean?
Now that construction is nearing completion, over the course of which we wished it to speed by as quickly as possible, we want to pause and capture some of what is going on in this moment that, when we look back in 10, 20, 50+ years, will be so monumental to the betsy & iya story. The crew has built up, busted through, and torn down walls over the past 5 months and we couldn’t let them leave without leaving our mark within the walls.
Enter, the betsy & iya Time Capsule. The chance to contribute to history is something that doesn’t come around everyday if you’re not an Olympic athlete or Grammy winning musician. This is your opportunity to leave your mark with us, because without each and every one of YOU, there’s no way we’d be in the position to expand. So, we’re asking for your answers to these questions, too. One by one, we’ll pose them to our Facebook & Instagram fans, and we’ll supplement the entries we receive online, in store, and at our party with a few objects of our own (hello, pair of earrings from our FIRST line!), and enclose the final collection at our party on May 9th.
Why these questions? As some of you know, we have a weekly all staff meeting where we gather to projects we’re working on, shop news, and upcoming events. At the end, we go around and each share the answer to one of the questions above. It never fails to be a revealing and uniting experience and I especially love it when goals turn into proud of’s a few weeks later.
Feel free to answer in the comments here on the blog, or on our Facebook or Instagram pages. Extra incentive? Oh, we got that: answering these questions will get you one entry into our raffle to win gift certificates that we’ll give away at the party. We can’t wait to include YOU in this special project!
See you on May 9th (you’re coming to our party, RIIIIIGHT?!?! K, good!).
***Song of the Moment: Time by Pink Floyd because what else??***